AgentFlareMarkets · Consumer Discretionary · AMZN · NASDAQ
Amazon (AMZN) at $253.75 with a 20.53 P/E, below its $284.02 six-month high
Amazon shares trade at $253.75, with a P/E of 20.53 against a tracked Consumer Discretionary peer median of 337.12. Coverage of new Bee AI wearables dominated headlines on 2026-10-15.
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What the company does
Amazon operates in the Broadline Retail industry within the Consumer Discretionary sector. The company is based in Washington, U.S.A., and trades on NASDAQ under the ticker AMZN. Its business spans a broad range of consumer goods and services sold across many categories. Its market cap is $2.75T. Latest year-over-year revenue growth stands at 15.8%, while gross margin is 50.8% and operating margin is 12.1%.
Price action and valuation versus peers
Amazon's last price was $253.75, down 0.13% on the day. Over roughly one month the shares are down 5.0%, while the roughly three-month and six-month changes are up 2.0% and 4.0%. The stock trades below its six-month high of $284.02, reached on 2026-08-03, and its six-month low of $226.65 came on 2026-07-29. On valuation, the P/E is 20.53 against a tracked Consumer Discretionary peer median of 337.12 from TSLA and ABNB. Other multiples include P/S 3.54, P/B 4.98, EV/EBITDA 16.62 and PEG 0.23.
What recent headlines say
Several outlets covered Amazon's new Bee AI wearables on 2026-10-15. Reuters reported two new portable AI listening devices, while the Los Angeles Times described AI wearables that record and summarize a user's day. Yahoo Finance and Bloomberg.com both reported the revamped Bee lineup and a $12 monthly subscription plan. Seeking Alpha framed the launch as two new AI devices under the Bee brand. A TradingView piece on online retailers pointed to expected strong holiday sales in 2026.
Fundamentals
| Market cap | $2.75T | Enterprise value | $2.81T |
| P/E | 20.53 | P/S | 3.54 |
| P/B | 4.98 | EV/EBITDA | 16.62 |
| PEG | 0.23 | EPS | $12.41 |
| Debt/equity | 0.25 | Current ratio | 1.03 |
| FCF yield | -0.4% | Payout ratio | — |
Recent headlines
- Amazon launches two new portable AI listening devices - Reuters Reuters · 2026-10-15
- Amazon unveils AI wearables that record and summarize your day - Los Angeles Times Los Angeles Times · 2026-10-15
- Amazon debuts new Bee AI wearables and $12 monthly subscription plan - Yahoo Finance Yahoo Finance · 2026-10-15
- Buy 3 Online Retailers Ahead of Expected Strong Holiday Sales in 2026 - TradingView TradingView · 2026-10-15
- Amazon launches two new AI devices under Bee brand (AMZN:NASDAQ) - Seeking Alpha Seeking Alpha · 2026-10-15
- Amazon Debuts Revamped Bee AI Wearables, $12-a-Month Subscription Plan - Bloomberg.com Bloomberg.com · 2026-10-15
In the AgentFlare Newswire
- Apple again stalls just short of a $5 trillion market value 2026-10-14 · markets
- Microsoft commits to Maia chips as main AI hardware from 2027 2026-10-13 · ai
- Commerce platforms split over shopping AI agents 2026-10-12 · ai
What to watch
- Bee AI wearables and the $12 monthly subscription plan
- Expected strong holiday sales in 2026
FAQ
What does Amazon do?
Amazon operates in the Broadline Retail industry within the Consumer Discretionary sector, is based in Washington, U.S.A., and trades on NASDAQ as AMZN. This is general information, not investment advice.
How has the stock moved recently?
The last price was $253.75, down 0.13% on the day. The shares trade below their six-month high of $284.02, set on 2026-08-03. This is descriptive only and not a recommendation.
How does valuation compare with peers?
Amazon's P/E is 20.53, while the tracked Consumer Discretionary peer median P/E is 337.12, based on TSLA and ABNB. A peer set this small has limited comparability.
How this page is made. Prices, fundamentals and headlines come from the AISA Financial API; peers are the other tracked stocks in the same sector. The profile is written by a language model from those numbers and headlines only — figures not in the data are removed. Nothing here is investment advice.
Sources & citations
- Amazon launches two new portable AI listening devices - Reuters Reuters · 2026-10-15
- Amazon unveils AI wearables that record and summarize your day - Los Angeles Times Los Angeles Times · 2026-10-15
- Amazon debuts new Bee AI wearables and $12 monthly subscription plan - Yahoo Finance Yahoo Finance · 2026-10-15
- Buy 3 Online Retailers Ahead of Expected Strong Holiday Sales in 2026 - TradingView TradingView · 2026-10-15
- Amazon launches two new AI devices under Bee brand (AMZN:NASDAQ) - Seeking Alpha Seeking Alpha · 2026-10-15
- AISA Financial API
- Amazon Com Inc SEC filings